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Sunday, January 21, 2001

Columbia takes new track on MBA classes

According to Michael Drapkin, Columbia University's Advanced Information Technology Management Program has instituted a new E-Commerce track to provide training in day-to-day technology management not typically emphasized in today's MBA and computer science degree programs.

Michael Drapkin, who heads the E-Commerce track of Columbia University's Continuing Education and Special Programs, said the E-Commerce track has been launched to develop management skills necessary for today's technology workplace and not typically the focus of MBA and computer science degree programs.

"With technology transforming the business world, you can't run a successful business today without having managers who understand technology and technologists who understand business," said Drapkin, also principal of technology management consulting firm Drapkin Technology and acting CIO of MCY.com and ChinaMallUSA.com.

A "real-world" program, class theory in the Columbia University's E-Commerce track is supplemented by live case studies presented by guest speakers such as Dan Marovitz, CEO for Deutsche Bank's Internet Bank, Jonathan Seelig, one of the founders of Akamai and Anna Copeland Wheatley, editor of AlleyCat News. Because the students are employed during the day as managers, classes are held during the evening. The E-Commerce track runs one-and-a-half to two years and students receive a certificate.

Though only a year old, the E-Commerce track has attracted a diverse group of students who are managers from well-known technology-driven companies such as AOL, About.com, Societe Generale, Modem Media and Standard & Poor's, according to Drapkin.

"Columbia's E-Commerce track accelerates the training of tomorrow's Dot-Com leaders in an Ivy League setting," said Drapkin. "It is gratifying to leave the daily rat race to sit down with bright students and discuss your passion. These are smart kids -- techno-savvy, in-the-trenches, finger-on-the-pulse smarts. It's where the action is."

The culmination of the course of study is a business plan that students present to a panel of industry experts.

Drapkin said, "Many of the students aspire to be CIOs."


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